Ecommerce SEO – How an Online Store Helps to Increase the Organic Traffic
Ecommerce SEO is all about using relevant keywords to improve your visibility on Google’s search page and bringing in organic traffic. Organic traffic is when people search for specific keywords and come across your website in the list of websites recommended by Google.
Keep reading to learn about 9 easy ways in which you can boost organic traffic through your online store:
Content will always be king
It all boils down to how great your content marketing game is. Search engines want to give the users the most relevant, informative and engaging content present out there. Hit up Quora, study your competitors and analyse your internal customer service data to look for potential queries that your customers may have and answer them to your best potential on your website. You can also incorporate live chats, high -quality backlinks and long- tail keywords to further enhance your website’s content.
Revamp your site’s architecture
All you need to figure out is how to lessen the amount of time it takes to provide your customer with the information that they are looking for. If it takes more than three clicks to reach anywhere from your home page, you are doing it wrong. Increase your number of landing pages as it will automatically increase your ‘dwell time’. This will increase your search rank as it will signal Google that your content is relevant.
Focus on your On-page SEO
Optimise your website with relevant keywords by using them in correct density in your product descriptions, blogs, about page, title tags, meta and image tags.
Invest in Google Shopping
Have you noticed a series of images at the top of your search result every time you search for a product on Google? That is what listing your product directly with Google shopping looks like. It’s one of the best ways to boost your conversion amongst your ready- to- buy demographic.
Introduce videos on your website
There is no denying that videos are way more engaging than static images and texts. Create interesting videos on YouTube and upload them on your website. This is one of the best ways to increase your search rank as Google owns YouTube and it will reward you for making use of its products.
Publish blogs more often
One of the best ways to stay on the search engine’s radar and to make the users want to come to your website and hang around often is to regularly post interesting blogs. You can post blogs about your products, services and things that your customers care about.
Scour your website regularly
Don’t underestimate the power of a well- maintained website. Check all your links regularly to ensure that your visitors don’t come across a 404 error. Make sure that your website doesn’t have any broken links as it not only hampers your user experience but it also may bring your search rank down as Google will consider your site as neglected and old.
Make your website mobile- friendly
Ensure that your website gives a seamless mobile user experience. Minimise your page loading time to reduce your page abandonment rate.
Use social proofs to your advantage
In today’s digital era, your social media game can make or mar your business. Having a strong social media presence is one of the best ways to boost your search rank. If done effectively, you can use your social proofs like customer testimonials and positive reviews to gain the trust of new customers.
You need to remember that optimising your website’s SEO is not an overnight process. It’s an ongoing effort and you need to try and test different SEO strategies to see what works best for your website.
We at Brand and Beyond, have a specialised team of highly qualified SEO professionals specialising in Ecommerce SEO who will dedicate to your project to ensure that your brand gets the reach it deserves in every possible web area where your target audience is located. And we do everything that helps in spanning out your business at a reasonable cost thereby making sure that every bit of your marketing fund is judiciously used in attracting customers and ultimately serving its sole purpose, fetching high conversion rates and boosting sales volumes.