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Why does SEO matter in the digital marketing world?

SEO matters because:

To welcome an influx of online traffic, you need to rank higher on Google. 33% of clicks on a search engine are on the first ranking page, and 75% of all clicks are on the first five listings. SEO is the way to go if you want users to click on your website. The higher your rank, the better will be your brand’s visibility and thus credibility.High ranking builds trust and digital authority like nothing else. Once users trust your brand, sales are bound to follow. SEO helps you build and sustain a quality relationship with your audience. It gives you the much-needed competitive edge which is a tough nut to crack in present times. SEO gives you an edge and shoots up your conversions.

Here are 7 SEO Image tips for increasing your SERPs.

1. Name it correct:

This has to top the list of image SEO tips because it’s so obvious and straightforward and yet most of us miss out on it. Google must be clear about what your image’s message is - without even looking at it. How does that happen? By naming your image. Use your focus keyword/keyphrase at the very beginning in the image file name. For example, if your image displays dogs, the file name shouldn’t be GDS5654.jpg, but dog.jpg.

2. Format it correct:

When speaking of crucial image SEO tips, formatting is what will follow. Here’s how to zero-in:

● JPEG offers colour and clarity with comparatively small file size.

● PNG to keep background transparency intact

● WebP for a combination of high-quality results and small file sizes.

● SVG especially for logos and icons.

3. Scale it correct:

The quicker a page loads, the better it is for SEO and user experience. Images have a huge role to play in the loading time of a page. The maximum width of your images can be 720 px, no matter what your screen size is. Images wider than 720 px are then automatically resized to fit the screen.

4. Dial down the size:

The next in the list of image SEO tips is to compress the image and offer the smallest file size. Keep experimenting with various file sizes without being afraid. The visual quality usually faces little to no noticeable difference while the file size numbers dial down remarkably.

5. Leverage Responsive images:

Speaking of image SEO tips, we cannot miss out on the magic of srcset - the HTML code to instruct the browser to load different versions of an image in accordance with different screen resolutions.

Suppose you upload a 620 px image and someone visits your webpage using a smartphone with 420px display, then their browser has to unnecessarily suffer the load of 620 px when it can do so perfectly with 420 px. That is where responsive images drop in. For instance, here it will dial down your 620 px image to 420 px to suit your smartphone display.

6. Add captions and alt text:

We all are used to skimming and scanning through an article. Another point in image SEO tips, therefore, would be to include text with your image when needed. Apart from this, add alt text to your images - it ensures that all information is intact even if the image isn’t available to the user.

7. Include structured data:

It’s simple - you can use structured data to show your users what kind of content is associated with your image on your webpage. By doing this, you will encourage better quality traffic to your website.

We’d like to leave you with the maxim: Knowing isn’t enough, you need to take action. Now that you’re aware of how significant is it to correctly add the image tag for getting better results, we know you want it to implement on your website too. Don’t worry, we are here to help you. Give your website’s SEO task to our team of experts and get set to enjoy your improved SERPs. So, what are you waiting for? Contact us today at hello@brandandbeyond.org