Digital Marketing Future Post COVID
Coronavirus pandemic has transformed businesses around the globe. Many brick and mortar businesses have now moved online to sustain themselves. The current situations have also been altering consumers habits and behaviours in a great way. Maybe also a few things that were never seen before by the brands as well as marketers. In this challenging situation, it is essential that marketers adapt to the dynamics of the market and evolve in order to survive in the post-COVID world.
Here are some key trends in digital marketing post-COVID.
How will the situation change, how the economy will revert back, for how long the changed situations and the changing consumer behaviour will prevail, etc It is really difficult for anyone to answer these kinds of questions at this moment. We, as marketers, really need to work on every aspect of marketing and consumer behaviour with a fresh outlook. Some of the altered consumer behaviours we see lately can be termed as a ‘Shock’ response while some habits will resurface later and might act as ‘Change agents’.
Consumers will keep hopping between physical and digital touchpoints as per their convenience. That’s exactly where Digital Marketing will play a crucial role.
We at Brand and Beyond are well aware of this and are putting our footsteps forward to cater to the clients changing needs.
In the post-COVID world, Digital Marketing cannot work in isolation. One needs to keep in mind the consumer experience in a way that helps the brand achieve the goals set. Marketers will have to put together their tools to collect relevant information and understand the consumers, analyse the data for delivering personalised experiences that will be relevant for every stage of the customer journey. There will be a renewed focus on understanding cross-platform and cross-device behaviour of consumers including online to offline, offline to online shift habits
We have seen a tremendous surge in the consumption of OTT these days. Also, with the rising popularity of video content among users, there will be a considerable focus in this avenue. Brands will want to make the most out of this habit of consumers too. They will start creating more of snackable video content specifically curated for social media consumption. There will be a good mix of content that is informational, casual, motivational as well as promotional while ensuring that the brands add value through the content for the consumers.
We at Brand and Beyond do believe in leveraging the videos for content promotion in today’s scenario. Our dedicated team of videographers are a pro at making thumb-stopping videos!
With the changing ways of doing things and social distancing norms, consumers’ shopping habits have changed too. Shopping from physical stores is seeing a decline and is mostly limited to essentials. This behaviour will continue in the post-COVID world as well. Brands are already making efforts to create alternate shopping channels and platforms. These alternate channels will stay for longer and will help brands stabilise their business. We at Brand and Beyond have a team of experts who consults brands on how to convert your brick and mortar shop or store into an eCommerce platform.
While digital transformation will be a buzzword, true winners will be those who understand digital platforms really well and are able to put together a holistic strategy that is suitable for brands as well as consumers. There will be a lot of iterations in the relationships between brands and digital marketers. Marketers will need to cautiously work on it while ensuring that they help the brands in their growth in a responsible way. The future is now, and it is digital! Internet dominance is the new normal post COVID. The risk of physically going to the market during current times has made even the technologically unaware familiar with online shopping. This brings us to a situation which no amount of marketing research could have predicted. Earlier, where there was no customer footprint, there are now hordes of consumers frequenting with ever-growing demands. It is a shift we could not have anticipated so early. That is because marketing trends at the moment are not just calling for a transformation but a digital revolution.