Ultimate Checklist for a booming online presence!
The Covid-19 pandemic and the resulting lockdown has impacted every aspect of businesses, and with the lockdown now being released, most businesses are coping with the economic crash, some have been struggling to keep themselves from going under. Something that all these businesses have in common is the increasing online presence. When you can’t control much of the market, it seems like an excellent opportunity to work on your online presence, stay relevant to the consumers, and get ahead of your competition. Here is the best post lockdown online business checklist. If you want to customize your checklist you can book a call with us:
1. Creating and Optimizing your website and applications.
We cannot emphasize enough how important it is to have a website that is easy to read, navigate, and understand. Also important is to keep your website and app optimized, mobile-friendly, light, and easy to load. So if you do not own a website, now would be a great time to build one, considering the innumerable resources available. Patience is a quality of the past, with attention spans decreasing, it is important to have an optimized and updated website. Each second lost on loading reduces 7% of their conversions of the website. With more than 50% of users online through their mobile screens, it is important to have websites that are optimized for mobile usage.
2.Social Media game on point
With around 3 billion people on social media platforms, it is necessary to have a social media that grabs attention contrary to a barely updated media presence. Social media is a great place to engage with your audience, meet like-minded people, and promote your business’s core values and purpose. Platforms like these are also an opportunity to put out original and relevant content to keep your audience engaged. Little things like addressing issues over social media, replying to comments in a professional manner will let your audience know that you value them and leave them being a satisfied customer. Businesses can also use sites Instagram, Twitter, and Facebook to share insights and updates about the business to create transparency between the customers and the business.
3. Work on Your Digital Marketing Strategy.
Searching patterns, content consumed, shopping trends have been changing over the course of the lockdown and will be changing after it ends. The strategies that worked a couple of months back for your business might not necessarily work during these times. Hence this is the time to revisit your strategies or create one if you don’t have any. Refer to our other article, ‘Effective post lockdown marketing strategy’ for a deep understanding of your businesses needs to take the necessary actions. This also an opportunity for businesses to experiment and try what works for their business. Use this time and available resources to get your business online so when things go back to normal you will be set to go. So get your business social when social seems like a distant memory.
Venturing into the online opportunities might be tough if you do not have a separate marketing team. However, companies today want everything to be cost-effective and top-notch. This is when outsourcing comes into play. Brand & Beyond is one of the most known marketing agency located in Mumbai. We are a premium agency that only offers the best and works like your in-house Marketing, Advertising, Designing, and Analytical team. You can now book a free consulting slot with us and get all your queries resolved here http://brandandbeyond.org/Digital-marketing/
For more details, check them at www.brandandbeyond.org
Stay safe and stay online.