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What Is SEO And How It Will Help To Boost Your Business

Are you also curious to know about what is SEO? Why is SEO important for business? What are the benefits of SEO for business? In this blog, we'll help you understand all these things, from the meaning of SEO to its working and its usefulness. We keep hearing that SEO is a vital tool for digital marketing here and there, but most of us do not have an understanding of what it actually entails. SEO is a complex tool and it requires extensive knowledge regarding its functioning but if you are able to gain a little knowledge then you can improve your online ranking easily. In today's time, there has been a spread of digitization widely, every brand from big firms to small companies are going online. This is because of the plethora of opportunities that are present online. To grab these opportunities, SEO remains one of the most vital tools that can help your business grow SEO as everyone knows will help improve the website's visibility and it's reversibility by improving its ranking. But that's not all. There are various other aspects that are often ignored, and SEO is much more than these common notions. Here we'll be decoding all these for you. For new business or for businesses that are have gone online very recently, SEO always remains on the top of the digital marketing strategies. From the multiple digital marketing ways that exist the power of SEO is endless in terms of the ROI it provides. Now, let’s understand more about this concept.

What is SEO and how it works?

SEO which stands for “search engine optimization” is the practice of increasing both the quality and quantity of website traffic, and improves your organic search engine results. More than search engines, SEO is about analyzing and understanding your audience's behavior, you need to understand what is your targeted audience searching about when they look for your business, probable keywords they are using, and the type of content they wish to consume. Figuring out the answers to these questions allows you to work upon an effective SEO strategy. Just understanding your audience does not perform the job, the power of SEO lies in its execution. In order to make the best out of your SEO strategy, you need to have a basic knowledge of how the search engines function and how your audience is using it. The tip here is to make your website relevant to the interest of both the search engine and the target audience that will use it. One of the most important aspects of SEO is having a good content strategy. You should have a considerable amount of content on your website, and search engines focus on the quality as well while ranking it so ensure pushing qualitative content. Apart from the content strategy, the design of your website and the entire structure also affect your website ranking. SEO is not a one time process, you need to constantly update your strategies. There are thousands of websites online, and the rankings always keep changing. If you want to maintain your rank then make sure to constantly refine and upgrade your website. By now you must have understood what SEO and how it works. Let's now dig a little deeper and understand how exactly SEO helps to grow your business?

1. SEO Increases Website Traffic

Gone for the days when you have to invest your time into the traditional marketing methods such as cold calling, or evening running ads. They not only consume a lot of your time but are expensive as well. Everyone obviously wants to grow their business and promote it in the best possible. With SEO you can grow your inbound traffic and increase your sales. It's a give and takes a relationship that you have with your search engines. The search engines reward you with a higher ranking in return for the valuable and organized information that you provide through your website. A higher ranking means increased website traffic. The aim of SEO is not only to reach your potential customers but also to do it in a cost-effective way. With digital marketing, there is nothing as effective and budget-friendly as SEO is. With improved ranking, you increase your inbound traffic. The inbound traffic that you'll get is targeted and it grows with time. So SEO will help generate qualified leads without being too heavy on your wallet. It saves money and gives you results.

2. SEO Generates Qualified Leads for your business

A huge amount of research goes behind before implementing your SEO strategy, and it is specific to the audience that you want to cater to. This makes SEO a great targeting tool, as the majority of the visitors, you get consist of your potential customers. This is because you are reaching out to people who need your service, who are searching for it, and the ones who want to see your content. This results in an increased conversion rate. Having an SEO-optimized website makes the loading speed faster and is easy to read and surf. As it is easy to read and navigate, this allows you to grab and hold the attention of your visitors, leading them to take your call to action in terms of subscribing to it, purchasing your product/service or just returning back to your website. In conclusion, SEO improves your online visibility allowing your potential customers to find your website which leads to more qualified traffic. All this leading to an increased conversion rate and higher sales.

3. User-Friendly Websites

Well, breaking all the misconceptions that many of you still might be having. SEO is not just about search engine rankings, it is much more than that. It enhances the user experience by making it faster, smoother, and readable. Now it's all about the websites that have the most structured and user-friendly experience(UX). Obviously, a well-structured website will keep even a casual visitor hooked which will ultimately decrease the bounce rate. The page views increases, your audience is able to find relevant pages of what they are looking for. While ranking your website, Google does not want to send its users to a poor-looking or a slow website. So ensure working on the complete user experience of your website. Work on the speed of your website, make it mobile-friendly, make it look attractive; all these factors will definitely improve your ranking and will help you grow your business.

4. Bring in MORE Customers

Regardless of how big your brand is or at what stage you are in you obviously want regular and a loyal customer base. You want to make an impact out there in the market and stand out from your competition. As we talked earlier, SEO will bring customers that are already highly interested in your product, hence doubling your chances. SEO will bring 10x more customers than any marketing tactic every will. And the cherry on top? SEO is extremely user friendly. When people are in two minds about buying a product or service, they typically do their research online and when your website is SEO optimized with the right keywords, you can be at the right place at the right time. SEO makes it simpler for people to make a buying decision, and when done right, can bring your prospects closer to buying your product/service over your competition. Also remember that SEO doesn’t give you overnight results, but the results you get by applying it consistently will speak for themselves.

5. Bypass Competition

An optimized business has 25x more chances of getting more customers than a company in the same business line selling similar products at a similar price but without an optimized website. That's the power of SEO. Search engines and SEO is more powerful than you think it is. SEO can help you get ahead of your competition and generate more leads for yourself. Therefore investing in an effective SEO strategy becomes extremely important.

6. SEO Gives Your Business Long-Lasting Results

What happens when you invest in traditional marketing ways? You spend thousands and lakhs for just that one print or a 30 seconds ad in a radio show. But the results are definitely not worth that spending. SEO does more than you invest, it helps you stay at the forefront for a much longer duration and gives you results. You just have to keep updating your SEO strategies to always be on the top. And Voila, you will be at the top of your marketing game. Investing in SEO will help you gain real visibility for months or years to come. This allows you to prepare your business for other digital marketing activities other than the return on investment that it provides. If you want your website to actually benefit from SEO and you want to bypass all your competition then it requires you to put in serious effort and time into it.

7. SEO Has the One of the Best ROI’s

Since we have already talked about how budget-friendly SEO is, topping that SEO provides you with a much higher ROI at a low cost. The reason behind this is that it lets you reach out to your potential customers, at the right time. SEO has proven that it increases your inbound traffic, allowing you to connect with your target audience. SEO is an interruptive form of digital marketing, you don't see it unless you yourself search for something similar to it. Therefore people don't mind SEO because they hardly even notice it. SEO is not at all like hard selling, you are just improving your visibility, allowing your audience to find you and then your website does the entire job. A top-ranking convince your audience that you are credible and they can trust your product/service. It's like reverse psychology since interested people reach out to you, instead of you searching for them.

8. SEO Helps Increase Brand Value

Having a strong brand value is a vital part of any business. If you are already an established brand then you need to maintain that reputation, and the new one extensively builds on it. SEO helps you improve your brand value, but does not increase your cost. That's the good thing about SEO, with a small investment you can build a great brand value for yourself. Having a good SEO strategy allows you to improve your brand value, your credibility, and allows your audience to trust your business leading to more traffic. Generally, people believe that the websites on the first page of the search engine are credible. So when you rank high for your keywords, you obviously get more visitors, generate more leads and convert them into sales.

9. SEO builds brand awareness

SEO helps you build the primary brand value in your target industry. This totally makes sense for any business because you don’t want real-world results without having a huge investment at stake. This is why SEO is considered one of the most reliable tools to increase visibility in your market and boost your business’s reputation. As already talked about, when your sites appear on the first page of major search engines such as Google, Yahoo, and Bing, your potential customers are more likely to trust your brand. When they search for a particular term rather than other brands that don’t have a strong web presence, and your website appears on top, it automatically enhances your online visibility and builds brand awareness. Therefore every business that wants to build better brand awareness, must invest in SEO and start gaining top rankings for the KEY terms related to their business.