About the Project:
- It is an India based Company, which has a team of experts, comprises of the best Indian Chartered Accountants, Corporate Financial Advisors and Tax Consultants.
- Their success is spreading its wings to a great extent and provides a wide range of services in the field of Accounting and other financial aspects to our National & International clients.
Skill Set Used:
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To perform SEO activities on the website-Keyword research, Content optimization as per SEO, Competitor research, Code integration, Business listing & other off-page SEO activities.
Situation
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The brand had approached us as they wanted to grow their presence organically for a set of keywords relevant to their service offerings.
Solution
- As they already had a website we helped them with writing content for the website for their respective service-based website pages as per the list of SEO keywords which were selected by the brand (SEO Optimized Content).
- Once the website was ready from our end in terms of the webpage content, blog articles and the creative on the website.
- We then started with the on-page SEO on the website-Keyword to URL targeting, Meta tag optimization, Google code updating and the other aspects of technical SEO.
- Once on-page SEO has been done we started with doing the off-page SEO i.e., to submit the website on the high PR platforms and websites for driving website traffic and improving the SEO Rankings.
Results
- Out of the total website traffic, about50%came through Organic efforts (SEO).
- There was an increase in20%of the website inquiries.
- Out of12, 10keywords are on the first page of the google search.
Few keywords mentioned below,
- Best Accounting Services in Mumbai
- Global Accounts Outsourcing Mumbai
- Service for Global Accounts Outsourcing
- Financial Outsourcing Services in Mumbai
Conclusion:
- The website was just performing for brand keywords and not the generic ones as per its brand category/niche.
- Once we had optimized the complete website content and done with the SEO implementation (on the page) and continuous efforts for off-page link building/quality submissions.
- The website started ranking for targeted keywords whereas earlier none of the keywords were in Google search (SERP).