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About the Project:

  1. It is an India based Company, which has a team of experts, comprises of the best Indian Chartered Accountants, Corporate Financial Advisors and Tax Consultants.
  2. Their success is spreading its wings to a great extent and provides a wide range of services in the field of Accounting and other financial aspects to our National & International clients.

Skill Set Used:

  1. To perform SEO activities on the website-Keyword research, Content optimization as per SEO, Competitor research, Code integration, Business listing & other off-page SEO activities.

Situation

  1. The brand had approached us as they wanted to grow their presence organically for a set of keywords relevant to their service offerings.

Solution

  1. As they already had a website we helped them with writing content for the website for their respective service-based website pages as per the list of SEO keywords which were selected by the brand (SEO Optimized Content).
  2. Once the website was ready from our end in terms of the webpage content, blog articles and the creative on the website.
  3. We then started with the on-page SEO on the website-Keyword to URL targeting, Meta tag optimization, Google code updating and the other aspects of technical SEO.
  4. Once on-page SEO has been done we started with doing the off-page SEO i.e., to submit the website on the high PR platforms and websites for driving website traffic and improving the SEO Rankings.

Results

  1. Out of the total website traffic, about50%came through Organic efforts (SEO).
  2. There was an increase in20%of the website inquiries.
  3. Out of12, 10keywords are on the first page of the google search.

Few keywords mentioned below,

  1. Best Accounting Services in Mumbai
  2. Global Accounts Outsourcing Mumbai
  3. Service for Global Accounts Outsourcing
  4. Financial Outsourcing Services in Mumbai

Conclusion:

  1. The website was just performing for brand keywords and not the generic ones as per its brand category/niche.
  2. Once we had optimized the complete website content and done with the SEO implementation (on the page) and continuous efforts for off-page link building/quality submissions.
  3. The website started ranking for targeted keywords whereas earlier none of the keywords were in Google search (SERP).