Introduction - App Store Optimization

ASO stands for App Store Optimization. It is the process of optimizing an app in order to increase visibility on the app store such as - Apple App Store / Google Play Store. There can be various objectives for ASO based on the brand's

requirements such as:-

1. To increase app downloads
2. To increase revenue
3. To optimize app content
4. The more visibility and the conversion rate, the more the number of app downloads.

About the Brand

So, let's begin with a detailed brand brief.

1. It is an international telecom brand with centers across the globe.
2. They offer complete network, app, and indoor testing solutions to take your performance to the next level. They have cutting edge technological advancements to deliver the best possible results.
3. They work with telecommunication service providers, building owners/neutral hosts (e.g., enterprises, real estate), regulators, application publishers, and VNOs to enhance the Quality of experience delivered to customers.
4. One of their products is an app which lets you test the speed of your network - wifi or the mobile internet along with the basic information this app will provide with you detailed information when it comes to testing your internet.

Our ASO Strategy:

1. Global ASO strategy. Mobile is global, never forget.
2. Mid & long-tail keyword strategy.
3. Icon optimization strategy.
4. User ratings and reviews strategy.
5. Optimized Title and Description based on popular keywords.

The Situation:

1. The brand had approached us as they wanted to grow their presence organically for a set of keywords relevant to their service offerings for their android app. They wanted to target various counties through ASO.
2. We categorized the keywords as per the target counties (location).

Results

1. Out of the total website traffic, about50%came through Organic efforts (SEO).
2. There was an increase in20%of the website inquiries.
3. Out of12, 10keywords are on the first page of the google search.

Solutions:

1. The brand already had their app we helped them with writing content for the app and later optimized it through off-page submissions.
2. The process of ASO included-keyword research for suggestions, content optimization (title & body content), submissions, reviews/ratings and many more.

Results

ASO Keywords country wise:

1-Country India:

Out of 51, 15 keywords are on the first page of the google search.

1. Data speed 4g 5g
2. 5g network speed test
3. 4g 5g speed app
4. 3g 4g 5g signal
5. 3g 4g 5g wifi

2 - Country Arabic:

Out of 15, 8 keywords are on the first page of the google search.

Keywords mentioned below,

1. 4g 5g speed
2. 4g 5g speed app
3. 5g speed tester
4. data speed 4g 5g
5. 5g network speed test

3- Country Spain:

Out of 21, 11 keywords are on the first page of the google search.

Few keywords mentioned below,

1. 4g 5g speed
2. 5g speed tester
3. 3g 4g 5g speed
4. 4g 5g speed app in Spain

4- Country Singapore:

Out of 13, 3 keywords are on the first page of the google search.

Keywords mentioned below,

1. 3g speed test in Singapore
2. 4g 5g speed app in Singapore
3. 4g speed test app in Singapore

5- Country Philippines:

Out of 15, 6 keywords are on the first page of the google search.

Keywords mentioned below,

1. 5g technology in Philippines
2. 4g 5g speed app
3. 4g 5g speed

Conclusion:

1. The app earlier had no presence in the play store for the relevant keywords as per its brand category.
2. It was due to ASO it started gaining momentum in terms of the keyword rankings and downloads as well.